NW Renewable Energy Institute

CHALLENGE

Fill new program classes on a monthly basis

SOLUTION

A well-rounded, direct-response media plan that included a smart blend of the traditional and the new.

DETAILS

Late summer 2009, our client International Air and Hospitality Academy launched a new division called NW Renewable Energy Institute… | MORE >>

Portland Rescue Mission

CHALLENGE

Multi-faceted: Overcoming years of branding some Portland Rescue Mission programs individually instead of branding them under the Portland Rescue Mission umbrella; Overcoming community impression that they were just a soup kitchen or a homeless shelter; Raising donations during a recession.

SOLUTION

We collaborated with the client to create a cohesive campaign strategy that was carried across into advertising and all internal programs; We established some key media partnerships to stretch advertising dollars and break through to the community in a meaningful way. | MORE >>

Riverside Homes

CHALLENGE

Driving traffic to Riverside Home’s on-site events and to their website and helping potential home-buyers remember the domain name, which was RiversideHome.com instead of RiversideHomes.com.

SOLUTION

We wrote a tag line that was repeated in all media “go to Riverside Home dot com, that’s Riverside Home without an “s””. Additionally, in exchange for being tagged in radio commercials, we partnered with businesses that would give us a large quantity of desirable $3-$5 items and send these out to anyone that inquired for more information online.| MORE >>

Oregon Zoo

CHALLENGE

Generating ticket sales during a recession.

SOLUTION

Our approach was to convey building fun family memories at a quality event. We also generated promotions and media coverage to get free exposure in addition to the media budget. | MORE >>