Beyond just making Google happy, or having a site that checks off a list of technical specifications for mobile, you have to ensure that mobile users are provided a user experience that allows them to interact with your brand on any device in a positive manner.
How do search marketers move towards being better translators of data into actionable insights? Here are some of the top takeaways from some of digital marketing’s brightest minds.
“At the end of the experiment, employers found that the home-based employees worked more than office workers — 9.5 percent longer — and were 13 percent more productive. They also were judged to be happier, as quitting rates were cut in half.”