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	<title>Portland advertising agency, media buying and marketing resource</title>
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		<title>Advertising during a recession: avoiding a critical mistake</title>
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		<pubDate>Sat, 28 Aug 2010 01:19:43 +0000</pubDate>
		<dc:creator>Stephanie Chadwick</dc:creator>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[recession]]></category>

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		<description><![CDATA[History has shown that during a recession, the first thing that many companies do is cut back on their advertising. This is a critical mistake. Customers don&#8217;t stop spending during a tough economy. Instead, they become more selective when it comes to looking for value before making a purchase. When in this extremely choosy mindset, [...]]]></description>
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		<title>Promotions and Events: Connecting the dots to meaningful branding</title>
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		<pubDate>Tue, 10 Aug 2010 17:40:26 +0000</pubDate>
		<dc:creator>Stephanie Chadwick</dc:creator>
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		<description><![CDATA[What’s so great about promotions and events? Should I bother? We know that this question rings loud in your mind when confronted with the idea of doing special promotions or events for your business. Our answer? It would be a waste to pass them up. The reality is there is positive momentum and substantial benefit [...]]]></description>
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		<title>Celebration With Edge Multimedia Client Sun Gro Horticulture</title>
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		<pubDate>Mon, 26 Jul 2010 17:56:26 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
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		<category><![CDATA[Black Gold]]></category>
		<category><![CDATA[KOIN]]></category>
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		<description><![CDATA[Last week, Edge Multimedia and client Sun Gro Horticulture had the pleasure of celebrating the success of their partnership with Portland Nursery and KOIN TV. Celebrating the &#8220;Flower Power in your Hour&#8221; promotion, master gardener Anne Jaeger held a delightful dinner in her personal gardens. Anne solely uses Black Gold products on her prized gardens [...]]]></description>
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		<title>Announcing the addition of Whitney Krebs as Marketing Coordinator</title>
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		<pubDate>Sat, 10 Jul 2010 00:53:32 +0000</pubDate>
		<dc:creator>Stephanie Chadwick</dc:creator>
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		<description><![CDATA[New to the Edge Multimedia team is Whitney Krebs, filling the role of Marketing Coordinator. Her duties include planning and managing client events, fulfilling client promotions, and helping out with social media management along with a variety of other tasks. While earning her degree in Organizational Communications at the University of Portland, she worked her way through several marketing [...]]]></description>
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