Our client Q2 ebanking is one of the fastest growing companies in Austin, TX. As the software behind the online and mobile transactions at financial institutions nationwide, our key priorities were to highlight Q2’s small business functionality and retail focus while also educating decision makers about their brand and offerings.
Edge developed a strategic marketing plan to reach decision makers in the banking and credit union industries. Our strategy focused on targeting banking and credit union publications through print ads as well as digital ads on trade websites and in trade e-newsletters. With trackable performance digitally, we were able to adjust creative in real time to drive growing results.
You will see the screenshots on the left of the online ads and the sites they appeared on, and the right shows one of the print ads that was sent out.