Edge was instrumental in linking Street League Skateboarding to Portland, drawing on the city’s skateboarding culture.
The distinct target audience and the proximity of global sponsor Nike created a unique challenge in marketing this event. In addition to advertising on ESPN, local radio and creating PR opportunities, Edge pioneered key nontraditional avenues.
“We are so pleased with the turnout – attendance exceeded expectations, so great job. It was one of the fullest arenas we’ve had! Couldn’t have done it without you.”
– YuLin Olliver, Director of Event Marketing
Learn more about the 2013 SLS Nike SB World Tour Portland stop and the role Edge played.