Media Buying (Services Test Post)

Media Buying Intro paragraph

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Traditional Media Marketing

Traditional Media Marketing

Regardless of wherever else you advertise, traditional media marketing is still one of the best ways to blast your message to a mass audience. TV, radio and print advertising can form the backbone of a marketing campaign, or they can be supplemental, but you know you’ll be getting in front of a substantial audience.

As digital and non-traditional media have quickly chipped away at the more traditional power of the print and broadcast mediums, we’ve continued to search out creative ways to message to your desired audience using these more old-school ad mediums – sometimes in a more non-traditional, out-of-the-box manner. We work closely with our partners to push the envelope and make sure that you have measurable results that align with your overall marketing strategy – and can stand up to the command of the digital realm.


Non-traditional Media

non-traditional media marketing

There’s non-traditional media: social, mobile, outdoor… and then there’s not-at-all traditional media: street chalk art, stadium scoreboards, concerts, viral video, water closet media (oh yes, that’s a thing), guerrilla street teams, skate parks, crop circles, hot air balloons, stunts and more. There is essentially no limit to the creativity that can be tapped to market your brand.

At Edge, we’re always looking for new avenues to convey your message in a meaningful way that is memorable and makes an impact. We were early adopters of not-at-all traditional advertising… and even earlier adopters of non-traditional media advertising.

There is a lot of noise out there – we make sure our clients are noticed.


New Media & Online Advertising

New Media, Online Advertising

At Edge, we spend a lot of time with new media (digital, social, anything interactive) – though it seems a bit strange to still be calling it “new”, that’s how our world is decided to talk about it, so for now – we’ll still call it “new”.

Our experience with new media is vast – we have been incorporating new media strategies into just about every recommendation we make ever since new media was truly – well – new. We do this because that’s where consumers are – it’s where users are also participants. What a great way to develop a relationship with your customer instead of just talk AT them.

We are a Google Certified company, meaning that we have jumped through all of the hoops to officially say that we know what we’re doing when it comes to Google Adwords Search and Display campaigns (including mobile of course). Additionally, we have developed fully integrated ways to use Facebook in our client’s campaigns, crafting “fan gates” and engaging data-driven promotions.

We have a few other tricks up our collective sleeve when it comes to digital and social media… we are always thinking of new ways to engage your target audience and make an impact. It’s kind of old-hat to us, but we’ll still call it new!


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