Advertising during a recession: avoiding a critical mistake
History has shown that during a recession, the first thing that many companies do is cut back on their advertising. This is a critical mistake. Customers don’t stop spending during a tough economy. Instead, they become more selective when it comes to looking for value before making a purchase. When in this extremely choosy mindset, customers feel most comfortable buying from a company that they know and trust. During this pivotal time, it is imperative that your business retain front of mind awareness.








Edge Multimedia leverages large scale “Unmentionable” promotion with Fred Meyer to benefit Portland Rescue Mission. Donate new socks and underwear at donation barrels located near the exit of Portland area Fred Meyer locations from July 5th through July 25th. During this time, check out the great deals on socks and underwear at Fred Meyer! Learn more at 