1) M-Dot: The Endangered Species
Another thing to consider is that M-Dot resides at a different URL (hence the nickname). Having your mobile content reside elsewhere can inhibit your SEO. Google (very famous) has stated that they prefer a single URL for your web content and, while they do provide a work-around, they are not shy to tell you that this is not a practice they will are likely to support in the future. Sharing this M-Dot content with others, whether it be through social media or email, can also cause headaches. Desktop visitors will not be happy when they try to open the content you designed for a smart phone.
2) Flat…and then some
3) Increased Use of Video
Introductory blurbs describing what a company does are on their way out, and are being replaced with short promotional videos. Online shopping, with increasing frequency, feature videos of their products, helping you decide whether Crocs are a good fit for you. There have even been sightings of videos being used as backgrounds elements, and when done right they provide a unique and in-depth user experience.
These are just a handful of new web design trends we see on the rise in a year where we are sure to see dozens or more. Think we missed something? Leave us a comment and let us know what you think the next big thing will be. Also, check back at the start of next year as we will look back at our hits and misses, along with a new list for 2015.
Do you have a M-Dot that needs consolidating, or has it been a few years and you think your site needs a facelift? Here at Edge we are ready and eager to help you improve your web presence. Use our Next Step tool to get started or get in touch with us to help us fulfill your marking needs.
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