Your brand plays a critical role in the success of your business. It needs to communicate a complex message quickly and with emotional impact. It needs to attract customer and media attention, and it serves as the most useful tool you can apply to drive sales. That's a big job! At Edge, we work closely with clients to identify your overall brand "vibe", your core values and what you want your brand to mean to your customers - how you want them to feel about you. Then, we translate that into package that marks your brand. Throughout this branding process, we think of the many possible applications for your brand and make sure that can deliver in every possible setting - from the side of a huge delivery truck to a tiny digital or print space, we make sure that your brand can do the work.