What is Connected TV?
Connected TV marketing is a smart strategy to reach your target market effectively and measurably – no matter where they might be viewing content.
If you have a smart TV, then you have a Connected TV, or “CTV” – one of the many internet connected devices that allow viewers to stream videos and music, and browse the web.
Right Audience + Right Time = CTV
Reach viewers on Connected TV streaming devices, Smart TVs, Gaming Consoles and more…
- Audience targeting
- Real-time optimizations
- Powerful storytelling medium
- Relevant brand interaction
- Cross-screen targeting
- Highly targeted
Vericast Survey, March 2021.
More than 66% of consumers aged 25-44 say products advertised on streaming TV are more relevant than those advertised on traditional cable TV.
Our CTV Publisher Menu
With your target audience, budget parameters and goals, we will partner with you to select the best publisher(s) to include in your campaign.
We continue to add to our available publisher directory and enhance our offerings as streaming tv content options grow and change. Our recommendations are customer specific and timely, based on current market offerings and conditions as well as client goals and KPIs.