High-quality, visible content is a vital part of your marketing plan. Edge partners with clients to identify content opportunities and then we back them up with great SEO work.
We partner with clients to craft a content strategy that:
- Attracts new, relevant website traffic - growing website visitors from people looking for what you do
- Engages with your users – growing brand trust and building relationships
- Communicates your organizational values - using your website content as a platform to give your brand a voice
- Educates and informs – demonstrating thought leadership and building brand value, showcasing your expertise
- Grows conversions – turning opportunities into action, turning visitors into customers and advocates for your brand
Whether it’s part of a larger website refresh project or ongoing web content production, we make it easy to craft engaging content and supporting SEO that elevates your brand. But, most importantly, we focus on giving you a powerful tool to serve your visitors.
Stephanie Chadwick, CEO, Edge
Having a content-rich website is a strategic way to provide value to your visitors, demonstrate expertise and showcase that you care about solving the problems that your visitors are trying to solve.
Our Content and SEO Process
We have a defined process for developing ideas that spark engagement and add value to the brand.
We assess existing pillar pages and then content topics to identify where interest and expertise overlap.
Plan & Schedule
We develop a content strategy and a coordinated schedule with buy-in from contributors.
We investigate keyword trends and we compare other related articles to provide a unique and fresh perspective.
Write and Edit
Collaboration is key to creating great content. We lean into the strengths of our team to amplify the content we produce.
We look for visual ways to help solidify the big idea or pull readers through a longer piece of content with photos and graphics.
Once we have our imagery and an edited piece of content, it’s time to load it on the staging site for final approval.
We review for alt text, captions, transcription, content structure, accessible colors, fonts, and text descriptive links.
We always have more than one set of eyes on a piece of content to ensure we caught all mistakes and covered the topic well.
Now that the content is live on the site, we lay out a promotion plan and execute on it to make sure your audience knows.
We review our content calendar to make sure it’s still relevant and tweak anything that may make it more useful down the road.