Content Strategy

Keeping fresh content on your website is essential to maintaining your footing on the web. If you want to engage and grow your online audience - if you want to rank as an authority in your industry - then an effective content strategy must be employed. Search engines crave human-generated web content - and so do your customers. Being authentic and meaningful on your website makes you relevant. On the flip-side, it keeps you from being static and boring. Not sure if you have anything interesting to say? Not a writer? No one in your office will help? We've heard these excuses before - and you know what they say... excuses are like belly buttons yada yada yada. We've worked with a large variety of industries and we've never failed to find something interesting to talk about - whether it be affordable housing insurance, hospice, trade schools, home builders, non profits, horticulture, credit unions, events, restaurants or professional services - your industry has an active audience. Developing a Content Strategy is key to maintaining their interest. We can help with creating a Content Gap Analysis and establishing a Content Schedule as well as identifying & motivating potential internal experts and more. We'll come alongside you, develop a plan and help you get it done!