Financial calculators built to start relationships

Formulate is designed to turn casual interest into solid leads for your products.


Website Calculators with Purpose

We believe website calculators have an important role to play in your mission to serve members and deliver ROI for your marketing budget. But so many options are hard to put into use, don’t have a clear action for users, or are just plain ugly.


Lead-generators for busy credit union marketers

Formulate calculators deploy easily on targeted content and encourage website users to take the next step in their relationship with you.

Auto Loans Financial Calculator

Results-focused digital marketing

At Edge, we enable conversion-optimized digital marketing: crafting personalized experiences that engage your audience and your objectives backed by thorough reporting to see what’s working and guide future efforts. Formulate extends our decades of experience into our digital tools.

The Formulate Difference

We started with the reason anyone should add interactive elements to a website: to create a touchpoint with a person. We designed Formulate to display each calculator’s most important information prominently and pair it with a call to action – at no extra charge.

Beautifully Engaging

Sleek and modern design with current web trends and best practices in mind

Easy to Use

Made simple to brand and deploy calculators on websites and landing pages - without needing custom development work

Accessible Design

Built to serve people with disabilities and are certified to meet accessibility standards

Service and Support

A dedicated project manager for onboarding, technical support, and best practices for implementation

Savings calculator
Home Loans Calculator
Zack on a ladder tending to hop plants

Partnering with Edge

Our tools are designed with our mission in mind: to help our partners discover what’s possible and expand their capabilities.

Quick, simple onboarding
Our team gets you up and running fast, so you start seeing results right away

Backed by our team
Formulate includes best practices and support from our decades of content and conversion experience

See How Formulate Works

Schedule a demo to see how Formulate can help you boost ROI on your marketing for financial products.

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