2013: A Year in the Life of Edge

Published January 20, 2014
Edge Denim Day
Go Blue: The Edge Team dons the denim duds in October in support of Denim Day and to raise funds to help the fight against breast cancer.

2013 was a big year for Edge! As we greet the New Year and look forward to great things ahead, we wanted to take a moment to look back on the past year at some of our fondest memories and big moments.

Bigger and Better

In 2013 we almost doubled the size of our workforce at Edge, going from 7 to 13 team members over the course of the year. Meet the newest members of our crew:

2013 New Edge Team Members Numbered

1) Christine, Business Manager 2) Chris, Creative & Production Intern 3) Molly, Marketing Coordinator 4) Candice, Account Manager 5) Gavin, Web Developer 6) Matt, Art & Production Manager

Edge Gets a Shiny New Look

Edge New Website Collage

We spruced up the Edge website with a sleek new, content-forward design and responsive layout and updated our company portfolio to highlight the wide variety of work that we pride ourselves in.

Share Vancouver’s Annual Gala Fundraiser

The Edge Team at the 2013 Share Vancouver Gala

Edge created a special video that aired at Share’s Casino Royale fundraising event, helping to open pocketbooks and raise funds to support Share’s service to the hungry and homeless. Edge was also a platinum sponsor, so the whole team was able to make an appearance and enjoy a fun night for a cause. The successful event raised over $164,500!

Speedy and Sleek Websites to the Rescue

HREM Website Redesign

Established in 2004 and successful with minimal effort, the Hotel, Restaurant and Event Management Program began to fail and hit a crisis point. With zero enrollments and cancelled class starts, they had decided to close their doors. We stepped up with a plan to save the program and built a new, standalone website within a tight 2-week deadline. The sleek, scalable site coupled with a digital advertising campaign grew the school from zero to 23 enrollments in just 4 months, re-establishing the program into growth mode once again.

Award-Winning Work

Renaissance Homes - Mobile App and Filming

We felt proud when Edge client Renaissance Homes took home the awards for Best App and Best Video Series at the 2013 Home Builders Association of Metro Portland Excellence Awards. Both the mobile app and video series were developed from start to finish by Edge.

Portland Rescue Mission’s Annual Telethon Fundraiser

2013 Portland Rescue Mission Telethon - Feature Image

For the past six years, our Edge team has helped our client Portland Rescue Mission raise funds through telethons. This year’s telethon exceeded our goal of raising 23,000 meals to help hungry men, women, and children in the greater Portland area.

Creative Marketing Draws a Crowd

Street League Portland Photos - Courtesy of SLS
Matt Teske and Rob Dyrdek at SLS Portland

One of the exciting projects we worked on in 2013 was the Street League Skateboarding World Tour - Portland Stop. In addition to opening up live coverage opportunities and advertising for the event on local radio stations and on ESPN, Edge handled creative, out of the box non-traditional marketing – leading to a spectacular event that took place before an estimated crowd of 7,000. The client was very pleased with the turnout and shared that it was one of the fullest arenas they’ve had. On top of that, Edge staff were able to attend the event and a dream of Matt’s (our Art & Production Manager) was realized – hanging out in person with reality TV star Rob Dyrdek, founder of Street League Skateboarding.

We’ve had a great year and we hope you have too. Thanks for being a part of our lives and sharing our moments with us. We look forward to another year of adventures in 2014!

SLS Portland Photos Courtesy of Street League Skateboarding and Matt Teske.