In the spring of this year, Edge published a series of articles on effective Content Strategy and Content Marketing. Why spend so much time yammering away about content? Because content marketing, whether you think it's just an agency buzz term or not, is just good marketing when it comes down to it.
If your website is a steamed Chicago-style, poppy seed-studded bun, then your content is the double char dog between (it must be summer). Take away the content (all that lies between the bun) and there is little left of interest. Shockingly, this is true of both hot dogs and websites.
Your customers may not love double char dogs, but they do love useful content and they are ready to participate with and purchase from brands that produce it.
In fact, 78% of consumers perceive organizations producing content are interested in building positive relationships, and brands that create content regularly via a blog generate 67% more sales leads each month. The folks at Wishpond recently documented these findings and more in an infographic titled, "The State of Content Marketing 2013."
As you can see from the infographic below, it is a strong state in 2013. What state is your company's content marketing in?