From my first job in retail to being a plus-size model for Nordstrom for 10+ years, the world of fashion has always been close to my heart. I love the design and creativity and the outlet for personal expression. In a lot of ways, our work at Edge Multimedia is similar – we get to express ourselves creatively and keep our clients “on trend”.
This year, it was our pleasure at Edge Multimedia to support the creative community surrounding the fashion industry in both Portland and Vancouver. As a media sponsor of the April 12th event Couve Couture in Vancouver, where every seat of the 600 that could fit in the venue were filled - we enjoyed amazing designs by local artists as well as nationally acclaimed designer Seth Aaron (winner of Project Runway), who appeared at the event with some jaw dropping original designs to share with us.
This fun evening with the Edge ladies was a fulfilling way to show not only our community support but also show our support to those we know personally that were a big part of the show (big shout out to Alisa Tetreault of Most Everything Vintage, one of the founders of the show and an old college buddy of mine).
A few weeks later we dove into the world of Portland Fashion Week – where we sat front row and enjoyed designs by large and small local brands – ranging from Columbia Sportswear to O’Pearl Brands. The event spanned three nights filling 1,100 seats. It was especially fun to see the hair and makeup innovations by the Dosha creative team (shout out to my friend and the matron of honor at my wedding - the gal at the helm, Kimberly Johnson and her Aveda Institute Portland).
To all of you trendsetters involved in our local fashion scene - we at Edge support you – thank you for enhancing the creative culture in this weird hub we call home. We applaud your work and are excited to be a part of it all.
Wondering how you can set the trend with your business? No matter the industry or category, we can help.
Article by Stephanie Chadwick with contributions by Noelle Herman.