Making sure your promotions run on social media in a way that is integrated with the rest of your media mix can "complete the circle" for your target audience. For example, if someone sees a TV ad for a campaign and they're interested, they will often head to your website and Facebook at the same time. Keeping your call-to-action in front of them in social media is a win for everybody and makes you look organized and thoughtful. We often build out digital promotions that include our client's website, paid digital advertising, paid social media advertising and organic social media promotional components. We tie it all together, thinking of all the steps in order to maximize the impact of your investment and further grow your organizations social credibility.