How to Achieve Better Content Analysis By Categorizing Content

If you manage or produce content for a website which you are monitoring in Google Analytics or a similar service (and wow should you ever be), then you are likely to already know the importance of analyzing your content’s performance. Being able specifically pick out what content is working and what isn’t will lead to much more informed decisions about the type of content to produce in the future.

But, let’s envision a scenario where content analysis and management isn’t so straightforward. Perhaps your website isn’t focused on one topic, or your site produces a vast amount of content under several different sections and within these different sections are also a wide variety of topics. How do we separate and analyze each of these sections in an efficient and accurate manner?