So you have a very beautiful, but very blank content schedule sitting in front of you. Minding the gaps in your content schedule can help your company generate fresher, more linkable content, while building your brand’s authority. Not to mention keep Google from giving you the thumbs down.
At its core, performing a content gap analysis means taking an inventory of the content your website already has, reassessing your website’s message and voice, and then listing the content that you need to fill in the gaps.
Here are some helpful tips on how to perform a content gap analysis, so you can begin generating ideas and get your content strategy really flowing.