Content Marketing Is Just Good Marketing

In the spring of this year, Edge published a series of articles on effective Content Strategy and Content Marketing. Why spend so much time yammering away about content? Because content marketing, whether you think it’s just an agency buzz term or not, is just good marketing when it comes down to it.

If your website is a steamed Chicago-style, poppy seed-studded bun, then your content is the double char dog between (it must be summer). Take away the content (all that lies between the bun) and there is little left of interest. Shockingly, this is true of both hot dogs and websites.

Your customers may not love double char dogs, but they do love useful content and they are ready to participate with and purchase from brands that produce it.

In fact, 78% of consumers perceive organizations producing content are interested in building positive relationships, and brands that create content regularly via a blog generate 67% more sales leads each month. The folks at Wishpond recently documented these findings and more in an infographic titled, “The State of Content Marketing 2013.”

As you can see from the infographic below, it is a strong state in 2013. What state is your company’s content marketing in?

State of Content Marketing 2013 Infographic by Wishpond

eBlasters of the Universe: Crafting Inbox-Pleasing, Engaging Email Campaigns

Email Marketing: I Have The Newsletter

Actually, I prefer the terms ‘newsletter’ or ‘eFlyer’. An ‘eBlast’ just sounds like something you don’t want to be standing near when it goes off.

Whatever you call it, an effective email marketing strategy will build trust in your brand by keeping your audience informed and giving them a reason to return to your website again and again. YES, people do need a reason to visit your website. That reason is your content, and email campaigns, which are oft regarded as the lowly pack mule of content delivery, remain one of the most effective methods of engaging your audience. Because, no matter where we all go within our own digital universes, we never wander too far from our inbox.

Turn Your Company’s Scattered Expertise Into An Expert Internal Marketing Team

Expert Internal Marketing Team Chalkboard Drawing
“Everyone’s on board with the new content strategy except my contributors. Is that a problem?”

So you just told Karl over in Production that he gets the privilege of contributing to the company website every month in addition to all the work he normally does. How’d that go? Did his face go pale, or red with creative rage?

Content Gap Analysis: Filling The Holes In Your Content Schedule

So you have a very beautiful, but very blank content schedule sitting in front of you. Minding the gaps in your content schedule can help your company generate fresher, more linkable content, while building your brand’s authority. Not to mention keep Google from giving you the thumbs down.

At its core, performing a content gap analysis means taking an inventory of the content your website already has, reassessing your website’s message and voice, and then listing the content that you need to fill in the gaps.

Here are some helpful tips on how to perform a content gap analysis, so you can begin generating ideas and get your content strategy really flowing.

Effective Content Marketing Strategies: Establishing A Content Schedule

Content Juggling Muscle - 1600px

The most engaging websites are NOT static. Before long a static website becomes little more than a screensaver of your business card. Websites that really engage us are fluid; always changing and growing, always considering their audience – with new content coming in all the time.

A recent study from the Content Marketing Institute[1] suggests that in 2013, more than half of all B2C companies plan on increasing their content marketing budgets, and 10% of those making increases say they will be significantly increasing their investment in content marketing this year. To help manage this new emphasis on content marketing more efficiently and effectively, it’s essential to create a content schedule (also known as an editorial calendar). Establishing a content schedule will focus your efforts and ensure that when you engage your clients on the web that it’s worth both your time and theirs.

Is the Spirit of the ’90s Alive In Your Website?

10 Ways To Tell If It’s Time To Update Your Website and Why It’s Important To Have A Clear Goal For Your Website.

Remember the 1990s — Kurt Cobain, grunge, Lugz, Starter Jackets, and those Hypercolor t-shirts that encouraged way too much familiarity and let everyone know when your antiperspirant was failing? But before you break out your chain wallet and start wondering whatever happened to the original Aunt Viv on Fresh Prince, let’s talk about the ’90s in terms of technological advances.