Tag: Google Analytics

Fast Forward To Insights With Digital Reporting Automation

Posted on by Zack Stack, Director of Creative & Digital Strategy in Data Analysis & Reporting, Strategy

Recently at Edge we have been working with a client with multiple web properties. We’ve been providing substantial weekly digital marketing reports that provide information for every part of their web presence. This includes reporting for their website, their social media, and all manner of extra data that must be collected from third party sources, such as shortened link stats and email campaign figures. This is all very exciting stuff and it has been a pleasure working with them to help paint a grand and informative picture about their web presence and digital marketing as a whole.

But at the start, it was a struggle.

How to Achieve Better Content Analysis By Categorizing Content

Posted on by Zack Stack, Director of Creative & Digital Strategy in Content Marketing, Data Analysis & Reporting, Strategy

If you manage or produce content for a website which you are monitoring in Google Analytics or a similar service (and wow should you ever be), then you are likely to already know the importance of analyzing your content’s performance. Being able specifically pick out what content is working and what isn’t will lead to much more informed decisions about the type of content to produce in the future.

But, let’s envision a scenario where content analysis and management isn’t so straightforward. Perhaps your website isn’t focused on one topic, or your site produces a vast amount of content under several different sections and within these different sections are also a wide variety of topics. How do we separate and analyze each of these sections in an efficient and accurate manner?