Get Your Content Strategy Streaming with Explainer, Showcase & How To Videos
While copy is still the reigning champion in the content world, video content is steadily gaining ground. There may never be a full takeover, but Explainer Videos, Showcase Videos and How To Videos are certainly proving that they have their place. The use of video in online marketing is quickly increasing with the numbers to back it up. 90% of consumers in an online retail setting claimed that video content played a key role in their purchasing decision. 64% of consumers were more likely to make a purchase after watching a video on the retail site.