eBlasters of the Universe: Crafting Inbox-Pleasing, Engaging Email Campaigns

Email Marketing: I Have The Newsletter

Actually, I prefer the terms ‘newsletter’ or ‘eFlyer’. An ‘eBlast’ just sounds like something you don’t want to be standing near when it goes off.

Whatever you call it, an effective email marketing strategy will build trust in your brand by keeping your audience informed and giving them a reason to return to your website again and again. YES, people do need a reason to visit your website. That reason is your content, and email campaigns, which are oft regarded as the lowly pack mule of content delivery, remain one of the most effective methods of engaging your audience. Because, no matter where we all go within our own digital universes, we never wander too far from our inbox.

Content Gap Analysis: Filling The Holes In Your Content Schedule

So you have a very beautiful, but very blank content schedule sitting in front of you. Minding the gaps in your content schedule can help your company generate fresher, more linkable content, while building your brand’s authority. Not to mention keep Google from giving you the thumbs down.

At its core, performing a content gap analysis means taking an inventory of the content your website already has, reassessing your website’s message and voice, and then listing the content that you need to fill in the gaps.

Here are some helpful tips on how to perform a content gap analysis, so you can begin generating ideas and get your content strategy really flowing.

Effective Content Marketing Strategies: Establishing A Content Schedule

Content Juggling Muscle - 1600px

The most engaging websites are NOT static. Before long a static website becomes little more than a screensaver of your business card. Websites that really engage us are fluid; always changing and growing, always considering their audience – with new content coming in all the time.

A recent study from the Content Marketing Institute[1] suggests that in 2013, more than half of all B2C companies plan on increasing their content marketing budgets, and 10% of those making increases say they will be significantly increasing their investment in content marketing this year. To help manage this new emphasis on content marketing more efficiently and effectively, it’s essential to create a content schedule (also known as an editorial calendar). Establishing a content schedule will focus your efforts and ensure that when you engage your clients on the web that it’s worth both your time and theirs.