Marketing Automation
Identifying and Nurturing Prospects
What is Marketing Automation?
Marketing Automation saves you time by sending personalized content to specific people who are interested in your business. Automate emails, texts, or other technology to deliver information around your products or services when someone shows interest. Use a set of tools to identify people who are interested and then help them make a confident choice to do business with you. In turn, by automating delivery of content, you’re able to be more strategic and efficient with your marketing.
If marketing is a process of understanding customers to build and maintain relationships with them, Marketing Automation helps teams make that process consistent, intentional, and possible for busy marketers.
We can help develop a plan that moves your prospects from awareness to becoming advocates for your business.
How Does Marketing Automation Work?
Good marketing automation takes into account the evolving needs of your leads, and the behaviors and interactions they have with you across all of your marketing channels. Not just email.
Marketing Automation is best paired with a customer-centric inbound strategy using all the information you know about your customer persona. An automation strategy depends heavily on content, so we work to deliver the most relevant information, in a user friendly presentation, exactly when it’s needed. Right fit, right place, right time.
Strategy
Our approach begins with understanding your customers through well-rounded personas that inform segmented lists. From there, we’ll build a strategy together that delivers personalized and relevant content through different tools and methods.
Email Marketing
We help you elevate your email marketing strategy by automating key interactions for existing and potential customers – providing them with the valuable information they need to bring them further into the sales funnel, while lightening up the load on your marketing team.
MarTech Stack
Are all of your marketing technologies (MarTech) working together to your benefit? We can dig into your systems (or vet new ones) to help them work in tandem, make your job easier, and get the most out of your technology budget.
Couldn't Be Happier. Edge assisted Prospera with both a website overhaul and a brand evolution. We could not be happier with the outcome of both projects. We interviewed several agencies for the projects, however, Edge stood out in expertise and creativity. Most noteworthy, though, is their ability to listen and understand who we are as a credit union, what we needed and deliver the right solutions.
Kristina Flores | Chief Marketing Officer
Prospera Credit Union
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With the right strategy in place, marketing automation can enable your team to transform the way you attract and engage your prospective customers, and achieve better, measurable results.