What is Marketing Automation?
Marketing Automation saves you time by sending personalized content to specific people who are interested in your business. Automate emails, texts, or other technology to deliver information around your products or services when someone shows interest. Use a set of tools to identify people who are interested and then help them make a confident choice to do business with you. In turn, by automating delivery of content, you’re able to be more strategic and efficient with your marketing.
How Does Marketing Automation Work?
Good marketing automation takes into account the evolving needs of your leads, and the behaviors and interactions they have with you across all of your marketing channels. Not just email.
Marketing Automation is best paired with a customer-centric inbound strategy using all the information you know about your customer persona. An automation strategy depends heavily on content, so we work to deliver the most relevant information, in a user friendly presentation, exactly when it’s needed. Right fit, right place, right time.
Couldn't Be Happier. Edge assisted Prospera with both a website overhaul and a brand evolution. We could not be happier with the outcome of both projects. We interviewed several agencies for the projects, however, Edge stood out in expertise and creativity. Most noteworthy, though, is their ability to listen and understand who we are as a credit union, what we needed and deliver the right solutions.
Kristina Flores | Chief Marketing Officer
Prospera Credit Union
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With the right strategy in place, marketing automation can enable your team to transform the way you attract and engage your prospective customers, and achieve better, measurable results.