With over a decade of media buying and marketing experience, Matt Talbot has seen the many evolutions of the industry, including the early days of digital advertising and the explosion of social media. His advertising career began at McCann Erickson in San Francisco, eventually transferring to their Chicago office. If you’re a fan of Mad Men, you may recall that McCann Erickson was prominently featured on the show. Matt remembers watching these episodes as a “surreal viewing experience.” Missing home after a number of years away, Matt moved back to bucolic Portland in 2001. He continued his media buying career at a local agency as well as doing a four-year stint in the world of government affairs with an Oregon power company. To top it off, he has a vast reservoir of stories to amaze and thrill you from the five years immediately after college when he worked in film and television production. Want to hear the one about Madonna? Mel Gibson? Julianne Moore? Robert Mitchum? Gary Busey?! He’s got a million of them. When he’s not immersed in media, Matt with his lovely partner in crime Michele, is busy writing for their wine and travel blog called Winerabble. Since its inception in 2011, Matt has gained a tremendous amount of knowledge about wines from around the globe. Their focus is about knowledge, getting out, and having fun learning and exploring the world of wine. It has taken them to some wonderful places and introduced them to some fascinating people. It’s a hobby they love almost as much as their 3 wacky cats.