Brand photography is essential to your marketing strategy as well as your unique value proposition. A brand with authentic imagery is more competitive in retaining share of mind and more successful in building trust with consumers. Even a quick visual can trigger your brand’s mental real estate with a consumer if your visual imagery is consistent. Original images guarantee no confusing visual crossover with others using the same stock photo.
Strong photography helps you engage with your target audience, grow your brand and evoke powerful emotions. Building trust in your brand is more essential now than it ever has been. For more insight, check out the Edelman Trust Barometer Global Report.
Here are some examples of original photography we’ve produced for our clients…
Tell your story visually – as it is said, a picture says a thousand words.
Amplify your written messages (less copy required) – original images have the power to underscore brand messaging, strengthen brand identity and solidify brand values.
Distinguish your brand’s unique personality – original images guarantee no confusing visual crossover with other organizations using the same stock photo in their marketing or branding. Your brand personality should directly influence your brand imagery. A stock image won’t be able to authentically convey that.
Be memorable – embrace the opportunity that original photography provides your marketing and advertising strategies to showcase your unique brand personality.
Original photography is one of the ways that marketers provide brand consistency and build trust with their target market.
Showcasing original photography on your website and in your marketing materials is essential to authentically sharing your brand story – and it boosts conversions, increasing your marketing ROI. So, is it worth it? Definitely, yes.