International Air and Hospitality Academy recently reached out to us to help make a new website for one of their growing training programs, Hotel, Restaurant and Event Management (HREM). HREM was previously sharing a website with it’s sister program the International Air and Hospitality Academy (IAHA). Since IAHA is primarily focused on the airline industry and HREM’s training program focuses on hospitality it became apparent to both us and our client that this growing program needed its own space and quick!
Building a website from the ground up is no stroll to the Quik-E-Mart, but in this case the client needed it to be launched ASAP and gave us a tight, two-week deadline. Edge had no problem taking on this task. We put our coffee machines on high alert and our production team rolled up their sleeves and got down to it.
While the main goal was moving all HREM content from the IAHA page to an entirely distinct web identity to help differentiate the two brands and training programs, we also had to make sure not to lose the traffic in the process. We made sure that all key pages and any ads that were currently running on other sites were re-directed to the new site. Although our timeline for this creation was short we were able to maintain the client’s current sales model and produce a sleek, scalable site befitting the client’s brand.