During Portland Rescue Mission’s telethon airing on CBS affiliate KOIN-TV, our mission was to engage viewers in the cause and drive them to pick up the phone and donate. Strategic advanced planning, sharing meaningful stories and offering incentives made the phones ring.
Utilizing media relationships to leverage press coverage is a core competency at Edge – adding intrinsic value to client campaigns, building relationships with viewers
and growing the donor base for non-profit clients.
At Edge, building authentic name awareness for our clients is a key strength. Pre and post promotion along with live events tied in with social media have dramatically raised Portland Rescue Mission’s profile.