Begin a Website Project with Data and Best Practices
As you dream about a website redesign, it’s easy to get wrapped into exciting new features, fresh look, and a more refined presentation of your brand. But before a project starts to take shape, it’s important to conduct a Website Content Inventory & Audit.
A content inventory can help you gauge website performance by getting key information to help you make decisions. At its core, a website content inventory is a list of all the available content assets on your website. The inventory often leads directly to a content audit, helping you understand the performance of content pieces, deciding what to keep, consolidate, and remove.
We start by pulling data from your website and organizing it into a helpful and easy to read tool. Key information to help you gauge website performance includes:
- Site metadata (titles, descriptions, headings)
- Page by page activity (sessions, conversions)
- Search results (rankings, click rates)
- Speed performance (load times, trouble spots)
We group your site’s pages by their Performance Score. This score is determined by running the Lighthouse tool to collect and analyze data about the page including both overall loading speed and details about page elements.
Useful Audit Report
We wrap it all into a report that covers five key areas pertaining to page performance and the overall health of your website. It includes a Technical Site Audit and recommendations on Design, Content, and CTAs & Forms.