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  • Dan Herman 4:35 pm on July 1, 2010
    Tags: , Edge, , ,   

    Edge Multimedia, Full Service Ad Agency 

    We are a full-service advertising agency based in Portland, Oregon  and Vancouver, Washington that specializes in crafting smart marketing programs that reinforce brands and speak to target customers in a memorable way.

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  • Stephanie Chadwick 6:19 pm on August 27, 2010
    Tags: , recession   

    Advertising during a recession: avoiding a critical mistake 

    History has shown that during a recession, the first thing that many companies do is cut back on their advertising. This is a critical mistake. Customers don’t stop spending during a tough economy. Instead, they become more selective when it comes to looking for value before making a purchase. When in this extremely choosy mindset, customers feel most comfortable buying from a company that they know and trust. During this pivotal time, it is imperative that your business retain front of mind awareness.

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  • Stephanie Chadwick 10:40 am on August 10, 2010
    Tags: branding, , , , , , , referral,   

    Promotions and Events: Connecting the dots to meaningful branding 

    What’s so great about promotions and events? Should I bother?

    We know that this question rings loud in your mind when confronted with the idea of doing special promotions or events for your business. Our answer? It would be a waste to pass them up. The reality is there is positive momentum and substantial benefit to your brand brought about in a unique way through the use of promotions and special events. These effects far outweigh the relatively small amount of work that it takes to put these promotions together. The concept is tried and true, and the proof is measurable.

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  • Whitney 10:56 am on July 26, 2010
    Tags: , ,   

    Celebration With Edge Multimedia Client Sun Gro Horticulture 

    Last week, Edge Multimedia and client Sun Gro Horticulture had the pleasure of celebrating the success of their partnership with Portland Nursery and KOIN TV. Celebrating the “Flower Power in your Hour” promotion, master gardener Anne Jaeger held a delightful dinner in her personal gardens. Anne solely uses Black Gold products on her prized gardens and speaks highly of the success she has had with it. Despite the rampant mosquitos who loved the garden as much as we did, it was an evening to remember.

     
  • Stephanie Chadwick 5:53 pm on July 9, 2010
    Tags: , , , , , ,   

    Announcing the addition of Whitney Krebs as Marketing Coordinator 

    New to the Edge Multimedia team is Whitney Krebs, filling the role of Marketing Coordinator. Her duties include planning and managing client events, fulfilling client promotions, and helping out with social media management along with a variety of other tasks. While earning her degree in Organizational Communications at the University of Portland, she worked her way through several marketing internship programs that allowed her to gain the skills crucial to her new position at a full service advertising agency. She is eager to learn and thrilled to be with us! Outside of work, she is an avid reader, enjoys writing and teaches children’s dance. We enthusiastically welcome her on board and seceretly hope to learn a few cool dance moves…

     
  • Stephanie Chadwick 11:57 am on July 7, 2010
    Tags: , Agency, Contract, , ODOT, Oregon, , , Spanish, State   

    Agency Wins Oregon State Government Contract with ODOT 

    We are pleased to announce that Edge Multimedia recently won a new contract with ODOT to help them publicize the replacement of a well-used bridge on Interstate 84. This bridge crosses over the Sandy River, which is an extremely active recreation area especially during the summer months.

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