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  • Dan Herman 11:03 am on March 3, 2010 Permalink | Reply
    Tags: , Edge,   

    Edge Multimedia, Full-Service Ad Agency 

    We are a full-service advertising agency that specializes in crafting smart marketing programs that reinforce brands and speak to target customers in a memorable way.

    In short, we work closely with our clients and enable them to enjoy a very high success rate for the money they spend on marketing and advertising. Our campaigns cut through the fog, reach the people that need to be reached, and generate measurable results.

    As an advertising agency we offer the full range of services. You can click on the “About” link at the top of the website to see the full list. We are based in Vancouver, WA and do business in North America with the majority of our business in the Western United States.

    Here is some feedback from a few of our clients THIS WEEK, copy/pasted from various emails:
    ~ “Love your work! It’s like you got right inside my head.”
    ~ “You have incorporated social media very well into the site.”
    ~ “Wonderful!!”
    ~ “Looking at these analytics, it makes me feel so good about our efforts. Thank you very much for your help.”

    If you have a thought or a question about how we can help you reach more people with your message, we would love to chat. Email us at quickquestion@edgemm.com or call 360-557-6230.

     

  • Scott Chadwick 9:36 pm on February 25, 2010 Permalink | Reply
    Tags: , graphic design, ,   

    Traditional advertising on the decline? Don’t throw outdoor under the bus! 

    There is something strangely satisfying about seeing your work on the side of a huge bus as your driving down the road.

    (More …)

     

  • Dan Herman 3:13 pm on February 16, 2010 Permalink | Reply
    Tags: , , ,   

    Did you know… 

    Quite an informative presentation here about the changing media landscape, the use of technology and media convergence. What conclusions might we draw from this regarding advertising and brand awareness?

     

    • Stephanie Chadwick 11:43 am on February 18, 2010 Permalink

      Totally worth the 4 minutes it takes to watch this – a very effective presentation on how fast things have changed and how dramatic those changes have been. If you’re in denial about the importance of embracing social media platforms and the dramatic changes taking place in traditional marketing, take a look and let it sink in.

  • Dan Herman 10:01 pm on February 14, 2010 Permalink | Reply
    Tags: ICR, NBC, ,   

    This is some very cool national exposure for Vancouver, WA.  Here is the story aired by NBC’s Today Show. They spent quite a bit of time with our friends at Ice Cream Renaissance in Uptown. Nice job Jason and Brandon!

     

  • Scott Chadwick 2:07 pm on February 11, 2010 Permalink | Reply  

    What is the most valuable service or quality that an advertising agency can provide? 

    Maybe you’re a small business owner, a sales rep at a media outlet, or maybe you work in marketing at a large corporation… I’d love to know what you think.

    Reply to my question (click “Reply” just above and to the right) and just for fun, I’ll enter you in the same contest that you see running in our newsletter (win a free HDTV).

     

  • Stephanie Chadwick 4:58 pm on February 8, 2010 Permalink | Reply
    Tags: , non-profit, Portland Rescue Mission,   

    Because no one should have to sleep in their car 

    We are so thankful to work with Portland Rescue Mission and play a small part in the incredible work that they are doing to help save lives in our community. Here’s a recent PDX TV Report that we arranged through our partnership with KPDX TV and our friend Chloe Houser.

    If you’d like to learn more about how you can get involved and make a difference go to http://www.PortlandRescueMission.org

     

  • Dan Herman 11:54 am on February 4, 2010 Permalink | Reply
    Tags: , , seo, small business,   

    Small Business Marketing in 2010 

    This is an interesting read on small business marketing in 2010. Read the article here. I especially like the point she makes that social search has the ability to eclipse the value of traditional SEO efforts in 2010. We have found that to be true. Search engine optimization is ever important, but our clients are also finding great value (and a great response from their customers) in the social media arena.

    Perhaps Stephanie will chime in on this.

     

    • Stephanie Chadwick 3:07 pm on February 9, 2010 Permalink

      A key point in this article is how face-to-face time will still be necessary and powerful, but there will be richer ways to “cyber-meet” which, should make us more time-efficient and productive. But I never under value the in person meeting and the genuine exchange that this makes possible. As we become increasingly connected online, using social media as a natural form of habit, it will be all the more essential for businesses to embrace the social media tools available and utilize them as a true reflection of their company’s face-to-face personality. It’s a new way to make a personal contact with your current and potential customers as well as build pride in your workforce. If you aren’t “there yet” – we can help make it happen.

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