On July 14th, Edge’s new client, Street League Skateboarding, brought the 2013 SLS Nike SB World Tour to Portland as stop number five in a seven-stop lineup. The Edge team was excited to attend this event, which featured nineteen of the world’s best street skateboarders all competing on a one-of-a-kind concrete skate plaza.
Edge was instrumental in linking SLS to Portland, drawing on the city’s skateboarding culture and the proximity of Nike. In addition to opening up live coverage opportunities and advertising for the event on local radio stations and on ESPN, Edge handled some non-traditional marketing – leading to a spectacular event that took place before an estimated crowd of 7,000. The response from the client was exactly what we wanted to hear:
“We are so pleased with the turnout – attendance exceeded expectations so great job. It was one of the most full arena’s we’ve had! Couldn’t have done it without you.”
-YuLin Olliver, Director of Event Marketing
Needless to say, Sunday was a fun day at the Rose Garden Arena. While some of the pros bloomed, others got clipped.
To start off the day, Nyjah Huston came out first in the preliminary round. However, as the top eight pros moved into the Finals, the tables turned. In the Control Section, each pro’s highest-scoring trick was the only one that counted towards their overall scores. With scoring out of ten points possible, many of the pros managed to land in the “9 Club” at this event. Yet, ultimately, it was the Impact Section that truly decided who went home with the $100,000 prize. In the Impact Section, consistency and risk-taking are always required, and without any rails in the Impact Section, it was all about landing the drop.
In an exciting turn of events, Nike SB’s own Paul Rodriguez (P-Rod) came out on top, moving from fourth place to first place during the final trick. As P-Rod said after the event, “It’s an insane moment. No one knew who it was going to be; it was a fight to the end.”
Congratulations to P-Rod for his big win!
Missed the action? Watch (or re-watch) your favorite skaters via SLS On-Demand.
Images courtesy of Street League Skateboarding